In celebration of World Bicycle Day on June 3, bike enthusiasts and advocates got together at the iconic SM Mall of Asia globe to highlight the bicycle as a simple, affordable, reliable, and sustainable means of transportation.

These included SM Engineering Design and Development president Hans Sy Jr.  Delegation of the European Union to the Philippines Ambassador Luc Veron, Department of Transportation Assistant Secretary for Road Transport and Infrastructure Mark Steven Pastor, and members of the Firefly Brigade led by trustee Jack Yabut, and chairperson Roselle Leah Rivera. The event also served as a send-off for Salubungan sa SM: Sama-Sama sa Bike Safety, a 1,300-kilometer bike packing tour across Luzon with safety clinics at select SM malls. The SM Mall of Asia was recently cited as Most Bike-Friendly Commercial Establishment in the 2020 Mobility Awards, together with SM City Marikina.


In Cebu City, 300 bikers joined Cebu City vice mayor Michael Rama together with SK Federation – Cebu City, JCI Zugbuana, VDM Sports and B’lue Philippines at the SM Seaside Complex earlier today, June 3.