P4B Masters Tower to become a landmark of dev’t in Cebu



CEBU CITY – The P4B mixed-use Masters Tower owned by the Cebu Landmasters Inc. (CLI) broke ground Tuesday, September 14, boosting the company’s hotel and Grade A office portfolio.

The iconic Masters Tower is located at the Business Park and will house the 195-room Sofitel Cebu City which is expected to become a landmark in Cebu once it is completed in 2025 with the projected growth of 1,433 rooms.


“CLI is confident that VisMin economic recovery is within view and will happen at an accelerated pace. We will be ready in three to four years for the bounce back with a long-awaited five-star hotel and prime office spaces in the iconic Masters Tower Cebu,” CLI chief executive officer Jose Soberano III bared.

Soberano said that this is in line with the listed company’s strategy to grow its recurring revenue to contribute 10 percent of total revenue in 4 to 5 years. Five-star Sofitel Cebu City will be operated by multinational chain Accor, a world leading hospitality group headquartered in France.

Masters Tower Cebu is designed by Skidmore, Owings and Merrill (SOM) that is responsible for some of the world’s most technically and environmentally advanced buildings and significant public spaces, in collaboration with GF Partners and Architects, one of the country’s top architectural firms, Soberano said.


According to CLI that Masters Tower Cebu is destined to be an iconic landmark set apart by a crown-like structure topping off at 192 meters above sea level and inspired by Cebu City’s standing as the Queen City of the South

The tower’s exterior evokes Cebu City’s tradition of wood craftsmanship. The delicate, shingled facade is composed of high-performance glass and aluminum forms that are painted to resemble a light, textured wood.

The 192-meter tower will also offer Grade A office space within the city’s choicest business district. The building set to be one of Cebu’s tallest is LEED Gold registered and will have eco-efficient features making it attractive to global and other occupiers putting a premium on sustainability, CLI disclosed.

The tower has also been designed to use energy efficiently and responsibly. Each floor will highlight louvers that will reduce solar heat by almost 70 percent while sky gardens on each floor will further enhance the well-being of all its occupants.


The offices will be located from the 8th to the 12th floors while the hotel will be from the 14th to the 32nd floors. The latter also includes an exquisite Grand Ballroom overlooking Cebu City, all-day dining restaurant, roof deck restaurant and bar, meeting rooms, executive lounge, swimming pool, SoFit gym and spa.

CLI revealed that Sofitel Cebu City’s interiors are designed by Aston Design, a Singapore and Stockholm-based studio known for delivering poetic hospitality interior narratives across a diverse range of typologies – from luxury to lifestyle, urban to resort.

The hotel’s sky lobby on the 16th floor will feature an atrium that will maximize natural lighting. A roof deck will offer heretofore unseen views of the metropolis. “We believe Cebu City deserves a landmark like the Masters Tower Cebu,” Soberano stated.