PAREB-CEREB calls for ethical practices, professionalism real estate practitioners

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The PAREB-Cebu Real Estate Board Inc. (CEREB) plans to focus on the promotion of ethical practices and professionalism among realtors and real estate salespersons.

PAREB-CEREB 2022 president Marianne Avenido-Neri and past president/adviser Marilou Cañizares stressed the importance of professional and ethical standards as a protection for both the buyers and sellers of the real estate properties.

This will be the main focus during the 2nd General Membership Meeting, Induction of the New Board of Director and 62nd anniversary celebration scheduled on Thursday, March 31, 2022.

During the said event, the guest speaker, Atty. Jovencio Cainong, PAREB Senior Vice President, will focus on PAREB Bantay Colorum, which he chairs. He will be introduced by Ms. Daisy Kokseng, PAREB-CEREB past president and PAREB past national president.

Ms. Avenido-Neri explained that PAREB-CEREB has been involved in the Bantay Colorum campaign before the pandemic. “The main mission is to revisit, realign ourselves with the purpose of really registering and accrediting, to do the professional way of venturing into real estate,” she said.

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PAREB-CEREB 2022 president Marianne Avenido-Neri

According to Ms. Avenido-Neri, there are now persons who are not accredited as required by law who are involved in real estate transactions. “It’s very serious now especially there are unlicensed agents who are practicing real estate services,” she noted.

Section 29 of Republic Act 9646 or the Real Estate Service Act (RESA) prohibits the unauthorized practice of real estate service.

Only those who passed the licensure examination given by the Philippine Regulatory Board of Real Estate Service (BRES) of the Professional Regulation Commission (PRC) are allowed to provide real estate service.

They are then issued by PRBRES and PRC valid certificates of registration, and professional identification card or a valid special/temporary permit.

Ms. Cañizares also disclosed that some foreigners are now engaged in real estate transactions by using lawyers and real estate brokers although they are not allowed to do so.

She explained that under Section 24 of the RESA Law on Foreign Reciprocity, a foreign national can only be issued accreditation to practice the real estate profession in the Philippines if his/her country of origin allows Filipinos to engage in the real estate trade.

These foreign nationals are able to do so because they are condoned by some real estate brokers, said Ms. Cañizares.

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PAREB-CEREB past president/adviser Marilou Cañizares

She disclosed that some Koreans and Japanese are doing real estate transactions with their countrymen but coursing these through some real estate brokers. “It can cost you (real estate brokers) your license. It’s very specific in the law that brokers fee should never be shared with non-accredited real estate agents.”

However, Ms. Avenido-Neri and Ms. Cañizares prefer to address this concern through creating awareness among the public and re-educating their fellow real estate practitioners about the importance of following the RESA law.

They also urged those who would like to engage in real estate transactions to undergo required trainings to be accredited.

Ms. Avenido-Neri also warned the public that there’s a risk in acquiring or selling real properties if they do so through unlicensed sales agents. “There’s a risk if you deal with unlicensed agents, such as double sale or even triple sale, which meant that the property was already sold and then offered for sale again to other buyers.”

She explained that responsible licensed brokers do due diligence on properties to be sold, to check if the property is really for sale or if one is dealing with the owner.

PAREB-CEREB expects between 80 to 100 members to join the membership meeting, which will be done via Zoom.