Championing Asia Pacific’s Vibrant Creator Economy: CreatorWeek Will Debut in Singapore in May 2024  


The inaugural edition of CreatorWeek – a new annual festival dedicated to championing Southeast Asia’s burgeoning creator economy – will debut in Singapore this year. Taking place from 6th – 12th May 2024, CreatorWeek will convene content creators, musicians, artists and fans, connecting them with global executives and brands to share, network and learn.

At the heart of CreatorWeek will be the 19th edition of Music Matters and Music Matters Live, bringing the conference and live music festival back to its original month of May. Additional highlights include the  CreatorWorld Conference, as well as music creator learning academies, and the It’s A Girl Thing festival for young women.


Jasper Donat, Co-Founder and CEO of Branded, producer of the event, said: “We are thrilled to announce the debut of CreatorWeek in Singapore this May. CreatorWeek is more than a festival; it’s a platform where ideas are born, collaborations are forged, and the future of the creator economy is shaped. We believe in the power of creativity to drive change and innovation. CreatorWeek aims to empower young creators and artists, provide opportunities for learning and networking, and foster an environment where talent can thrive.”

To help bring the festival to life, Branded has formed a strategic partnership with Caldecott Music Group (CMG), which is also headquartered in Singapore. CMG will bring the might of its collective of owned and operated music brands and venues to the festival, including BandLab Technologies, NME Networks and Vista Musical Instruments (VMI). VMI’s soon-to-open Swee Lee Clarke Quay music lifestyle store and experience will play a significant part in the festival.

Kuok Meng Ru, Group CEO & Founder of Caldecott Music Group said: “We are extremely excited to partner with Branded to shine a spotlight on Singapore and bring the region’s most promising emerging musical talent together for CreatorWeek; CMG and Branded share a common goal of building the grass-roots musical community across the region, and giving up-and-coming musicians opportunities to perform and connect with fans.”

Branded has also formed a strategic partnership with Mediacorp’s content creator network Bloomr.SG and will work with the Bloomr.SG team to bring Singapore-based content creators together with local fans and brands from across the globe through the CreatorWeek platform.

Key highlights of CreatorWeek 2024 include: 

       Music Matters: CreatorWeek 2024 will bring the much-lauded Music Matters, Asia’s largest music conference and festival, back to May, featuring three parts:

o   Music Matters conference: taking place at the Ritz Carlton Singapore from Wednesday 8th – Thursday 9th May 2024, the Music Matters conference will bring together the best and brightest from the music industry, as well as the best new artists from around the region, to celebrate, discuss, debate and come together over our passion for, and the business of, music.

o   Music Matters Live: Showcasing some of the best emerging acts from Asia Pacific and around the world, Music Matters Live will bring the CQ @ Clarke Quay precinct to life from Wed 8 – Sat 11 May.

Music Matters Live serves as a global platform representing the APAC music industry and opening doors for talented artists seeking to make a mark in the world’s most populated region.

For line-up announcements and schedules, follow @musicmatterstome      on Instagram.

o   Learning Matters: Committed to helping industry newcomers upskill under the expert eyes of established global creators and industry leaders, Learning Matters will present a series of Music and Creator Academies.

       CreatorWorld: Also happening from Wednesday 8th – Thursday 9th May 2024, CreatorWorld will connect local and regional Artists and Creators with executives from the global entertainment industry.

 First produced in 2022 as part of the IMDA’s Singapore Media Festival, Creator World offers young creators the opportunity to learn the key drivers in social media engagement and influencer marketing, providing deep focus on innovative ways to make money through content and best practices to grow presence across leading platforms.

       It’s A Girl Thing: CreatorWeek 2024 will also bring the award winning It’s A Girl Thing (IAGT) back to its original home of Singapore, following successful outings in the Philippines and India in recent years.  IAGT features entertainers and content creators who help young women develop a strong send of self, be empowered, find inspiration and have fun through entertainment, education, and community, IAGT is an event where young women celebrate and are celebrated.

​CreatorWeek would not be possible without the support of a number of partners, including Singapore Tourism Board, Caldecott Music Group, Bloomr.SG, The Ritz Carlton and CQ @ Clarke Quay.

Be Part of CreatorWeek 2024 

Ticket sales will open soon; head to for more updates on ticketing and programme announcements.

If you’re an up-and-coming artist and want to be part of Music Matters Live this year, Call for Bands will open soon, so register your interest here and follow @MusicMattersToMe on Instagram for more updates.​

Branded Events in 2024

As well as Music Matters in CreatorWeek, Branded is breaking out its Sports Matters track as its own stand-alone conference, before bringing all tracks back together for the flagship All That Matters conference in September.

Sports Matters 2024 – April 5, Hong Kong

Sports Matters returns as a one-day conference on the eve of the legendary Cathay/HSBC Hong Kong Sevens in partnership with the HK China Rugby Union and the HK Jockey Club. The invitation-only event will convene business leaders in North Asian Sports for a day of conferencing and networking.

All That Matters 2024 – September 16-18, Singapore

Branded’s flagship conference that gathers leadership from the Music, Sports, Gaming, Content, Web3 and Marketing industries will return on September 16-18 2024 at the start of the Singapore F1 Grand Prix week. More information will be released in the coming months.

More events will be announced throughout the year, including It’s A Girl Thing and other events that matter – for updates subscribe to Matters Weekly through