South African Tourism Announces Re-Engagement and Re-Inspiration Initiative for the Philippines Market


South African Tourism (SAT) in collaboration with the South African Embassy, Manila Philippines are excited to announce their re-engagement and re-inspiration initiative for the Philippines market, with a focus on the main cities of Manila and Cebu. This announcement comes as South Africa celebrates 30 years of freedom, making it an ideal time to showcase the country’s tourism offerings.

The Philippines is the second largest tourist market in Southeast Asia after Singapore, with a significant increase in travellers to South Africa. In 2023, 6487 people travelled to South Africa from the Philippines, compared to 4329 in 2022, representing a 15% year-on-year increase. SAT anticipates that the market will reach its pre-COVID arrival numbers in 2024.

SAT is grateful for the collaboration of the Philippine tourism industry, which has contributed to the growth of South African tourism in the region. The initiative aims to strengthen this partnership and promote South Africa’s diverse tourism offerings, including its rich culture, history, wildlife, and scenic beauty.

SAT invites travellers from the Philippines to explore South Africa’s vibrant cities, breathtaking landscapes, and unique experiences. The country offers a range of activities for all types of travellers, from adventure seekers to cultural enthusiasts, making it an ideal destination for a memorable vacation.