Cebu raises the bar in tourism and hospitality through the 4th Cebu Tourism and Hospitality Awards (CTHA), a program that honors outstanding individuals who embody service, professionalism, and excellence. The CTHA 2025 will be held on August 13, 2025 at the Ayala Center Cebu.
“We envisioned the CTHA to be a platform to highlight the high-caliber people we have—those who are passionate and dedicated to delivering true Cebuano hospitality to the world,” said Mia Singson-Leon, President of the Hotel, Resort, and Restaurant Association of Cebu (HRRAC) and General Manager of Quest Hotel. “To be a world-class MICE destination, we must offer not just beautiful venues but excellent service driven by a heart for hospitality.”
The annual awards shine a light on the unsung heroes of Cebu’s tourism and hospitality sector. CTHA honors rank-and-file staff, supervisors, managers, and educators who go above and beyond in their work.
CTHA Chairman and Seda Central Bloc Cebu General Manager Ron Manalang shared, “By honoring these individuals, we inspire others to follow a path of excellence. We want to show the country and the world how good our people truly are when it comes to hospitality.”
A panel of respected judges from different industries interviews each nominee. One key question asked of them is what innovations they or their properties introduced—whether in sustainability, marketing, or guest relations—to improve service.
Manalang emphasized that the awards do more than recognize past performance. “We’ve kept in touch with our awardees, and we see that they continue to grow in their careers. It affirms that we made the right choices, and it gives us confidence that the program will only get stronger.”
Awards Categories
Major Awards
Front of the House Employee of the Year – for rank-and-file staff with direct guest contact.
Heart of the House Employee of the Year – for non-guest-facing rank-and-file personnel.
Supervisor of the Year – for supervisors managing at least two team members.
Hotel and Resort Manager of the Year – for exceptional leadership at the property level.
Hospitality & Tourism Educator of the Year – for outstanding academic contribution to the industry.
Special Awards
Sustainability Champion of the Year – awarded to a property showing impactful sustainable or responsible tourism practices.
Best Marketing Campaign of the Year – recognizing a campaign that improved property reputation, drove customer growth, and translated marketing insights into tangible results.
Each year, the CTHA strengthens Cebu’s commitment to becoming a world-class destination—not just through infrastructure, but through its people. The awards promote a culture of excellence and help keep Cebu in the global tourism spotlight.
The 4th Cebu Tourism and Hospitality Awards (CTHA) is in Partnership with Ayala Center Cebu, Powered by Ng Khai and Endorsed by DOT Region VII. The event is also supported by the following sponsors: Converge, AppleOne Group,Seda Hotels Cebu of AyalaLand Hospitality, Filinvest Land, Inc., Globalinens Worldwide Inc., NUSTAR Resort & Casino Cebu, Delsan Office Systems Corporation, Mora, Sanchez, Meñoza and Associates as Official auditor and tabulator, Scoring Software provided by ALB IT Solutions, RMA News and the Cebu Online News Press Corps as Media Partners.
