A Celebration of Homegrown Pride, Style, and Community at SM City Cebu
Philippine fashion powerhouse PENSHOPPE charges into the second half of 2025 with “Full Speed Ahead,” a bold campaign celebrating style, self-expression, and unstoppable momentum. Kicking off at SM City Cebu, the weekend event was attended by fashion lovers, Club PENSHOPPE members, and fans of celebrity endorsers James Reid and Brent Manalo to experience the brand’s newest racing-inspired collection and joined a dynamic community celebration.
Rooted in the call to “accelerate toward your dreams,” the campaign highlighted PENSHOPPE’s signature blend of fashion and purpose—with standout pieces designed to reflect power, movement, and individuality.
James Reid and Brent Manalo Lead the Charge
At the core of the campaign are Club PENSHOPPE’s leading endorsers, James Reid and Brent Manalo, whose personal style, confidence, and relatability embody the brand’s message of community through inclusivity, authenticity, and camaraderie.
Both stars appeared live at SM City Cebu where they engaged with fans, joined in interactive experiences, and celebrate alongside local style enthusiasts. They also electrified the crowd with their special live performance.
“We’re thrilled to have both James Reid and Brent Manalo as part of Club Penshoppe. They’re style icons in their own right—effortlessly cool, fashion-forward, and genuinely in tune with what’s current. Says Donnie Manaloto, Brand Communications Head of PENSHOPPE. “Having them represent the brand is a strong reaffirmation of Penshoppe as a top-of-mind destination for trendy and affordable style.
“Right now, this is my daily outfit and I get to wear something that I’m really comfortable and something that I would wear every single day. It’s really fun. It’s always an amazing time shooting with the team. Hopefully more campaigns with them, and of course more acting projects,” Brent shared.
“I love how they’re very supportive of my music. That’s something we bring into the campaigns. So I’m very grateful and I really prefer to work with people that are open to collaboration and that are very supportive,” James said.
James also revealed his go-to daily essential: PENSHOPPE’s own pomade—a staple in his grooming kit.
Club PENSHOPPE is more than a rewards program—it’s a movement. By signing up through the PENSHOPPE App, users get instant access to exclusive offers, insider content, and the chance to be part of a growing community that values style, inclusivity, and self-expression. Members also get exclusive access to PENSHOPPE’s events as well and are the first to know!
With “Full Speed Ahead,” PENSHOPPE continues to redefine what it means to be a homegrown fashion brand—bold, accessible, and rooted in the real stories and dreams of every Filipino.