Smarter. Safer. Stronger: Cebu Reimagines Growth at Economic Forum 3.0

Amidst a climate of national uncertainty and global economic disruption, Cebu reaffirmed its role as a hub of resilience, innovation, and strategic foresight during the third installment of the Cebu Province Economic Forum, spearheaded by the Cebu Chamber of Commerce and Industry (CCCI) in collaboration with the Provincial Government of Cebu.

Held on October 10, 2025, at the Cebu Provincial Capitol Social Hall, the Economic Forum 3.0 brought together a cross-sectoral assembly of leaders, policy experts, industry stakeholders, and development advocates under the theme, “Embracing Opportunities, Overcoming Challenges.”

In her keynote address, Cebu Governor Pamela S. Baricuatro called for a shift from reactive to proactive governance and business leadership.

“Resilience is not enough. It cannot be our fallback every time disaster strikes,” said Gov. Baricuatro. “True strength demands foresight. It demands action. We must build not just back — but better, safer, and smarter.”

She emphasized that Cebu’s economic progress must benefit all sectors: from the most vulnerable, such as farmers and fisherfolk, to emerging leaders in technology, entrepreneurship, and innovation. The Governor underscored the need for unity, shared vision, and inclusive collaboration to build a future-ready province.

“If we want to move Cebu ahead, we must move as one — with a clear vision, shared responsibility, and genuine collaboration,” she added.

CCCI President Jay Y. Yuvallos echoed the Governor’s call for collective action, stressing that Cebu stands at a pivotal moment in its development trajectory, one that demands courage, clarity, and strategic unity.

“Cebu remains a focal point of resilience and opportunity, but our progress depends on how we respond to our current realities. We must face economic headwinds head-on and convert challenges into pathways for inclusive and sustainable growth,” Yuvallos said.

He pointed out that in the face of compounding national crises from natural disasters and security concerns to inflation and governance issues: forums like these are critical in shaping collective understanding and policy alignment between public and private sectors.

The forum featured top-caliber speakers and thought leaders who provided actionable insights on how Cebu can navigate uncertainties and position itself for sustained recovery and competitiveness.

Mr. Robert Dan J. Roces, Senior Assistant Vice President and Economist at SM Investments, delivered a data-driven analysis on key macroeconomic trends shaping the business environment. His discussion covered pressing issues such as inflationary pressures, trade realignments, supply chain constraints, and shifting consumer behaviors, with a particular lens on how these dynamics impact Cebu’s local industries and markets.

Dr. Brian To, Senior Fellow at The Wharton School, University of Pennsylvania, provided a high-level forecast of opportunities and threats in 2026 and beyond. Drawing on global frameworks and leadership models, Dr. To emphasized the importance of strategic agility, innovation, and collaborative governance as essential tools for Cebu’s business and government leaders to thrive in a volatile global landscape. He also identified growth sectors such as education, hydrogen energy, aviation, and food processing as key levers for Cebu’s global competitiveness.

Dir. Evelyn Nacario-Castro, Assistant Regional Director of the Department of Economy, Planning, and Development (DEPDev) Region VII, provided a grounded view of Cebu’s current economic landscape, highlighting opportunities for investment and areas of concern.

Despite the impact of the recent earthquake in northern Cebu, Dir. Castro expressed optimism that rehabilitation efforts could serve as a springboard for revitalized economic activity, particularly in tourism and infrastructure.

“Cebu continues to show strong domestic tourism growth,” she noted. “With the expected resumption of international flights, we anticipate a stronger rebound in foreign tourist arrivals and increased investor interest.”

She also highlighted promising developments in light industrial expansion, renewable energy projects, and healthcare infrastructure, citing ongoing initiatives such as the Daanbantayan solar project, the Greenlane Program, and the Strategic Investment Priority Plan (SIPP).

In closing her session, Dir. Nacario-Castro proposed a strategic set of recommendations to build on Cebu’s strengths and address emerging challenges:

Tap new export markets through trade agreements with the EU, Chile, and Canada.

Strengthen agricultural productivity, especially in vegetable-producing hubs like Dalaguete.

Implement upskilling and workforce development programs through partnerships with locators, universities, and TVET institutions to support KPO and light manufacturing industries.

Accelerate PPPs in critical infrastructure, especially water and power supply.

Develop ready-for-occupancy industrial zones to attract locators and investors.

Enhance disaster rehabilitation coordination between government, LGUs, and the private sector.

Expand provincial healthcare systems and support the ASF vaccine pilot rollout.

As the forum concluded, the message resonated clearly: Cebu’s future depends on visionary leadership, strategic collaboration, and collective action. The discussions revealed a province ready to transition from mere resilience to preparedness, innovation, and economic transformation.

The Cebu Province Economic Forum 3.0 reaffirmed the commitment of Cebu’s leaders and stakeholders to build an economy that is future-ready, inclusive, and anchored on integrity and shared prosperity.

As Cebu continues to embrace its role as one of the country’s most dynamic growth centers, it is poised to lead not just in recovery but in redefining what sustainable and competitive development looks like in the post-pandemic era.