Hundreds of participants dressed in pink gathered at the Aznar Memorial Coliseum, SWU Phinma, early morning of October 19, 2025, to take part in the annual Pink Walk, a community event dedicated to promoting breast cancer awareness and the importance of early detection.
Organized by the Philippine College of Surgeons – Cebu Eastern Visayas Chapter (PCS-CEVC), the Philippine Society of General Surgeons – Cebu Eastern Visayas Chapter (PSGS-CEVC), and the Cebu Medical Society (CMS), this year’s walk brought together doctors, patients, survivors, advocates, supporters, families, and even their pet companions in a united show of support for the fight against breast cancer.
The Pink Walk is held every October as part of Breast Cancer Awareness Month, symbolizing solidarity among healthcare professionals and the community in spreading information about prevention, early detection, and treatment options.
“Breast cancer remains the most common cancer in women worldwide, but the good news is that survival rates are improving every year,” said Dr. Christian Enricuso, President of the Philippine Society of General Surgeons, who led participants in forming a striking ‘human pink ribbon’ — a powerful symbol of unity and hope.
Medical experts emphasized that early detection saves lives, encouraging women to perform regular breast self-examinations and undergo mammography screenings. Thanks to modern medical advances such as targeted therapies, immunotherapy, and antibody-drug conjugates, breast cancer treatment has become more effective and personalized, offering patients higher chances of recovery and fewer side effects.
Organizers also highlighted lifestyle measures that can help reduce the risk of breast cancer, including maintaining a healthy weight, engaging in regular physical activity, limiting alcohol intake, and getting routine health check-ups.
The Pink Walk not only raises awareness but also fosters community spirit and emotional support among those affected by breast cancer.
“This event reminds everyone that no one faces this battle alone,” said Dr. Enricuso. “We walk together — doctors, patients, and families — to share hope, strength, and the message that breast cancer is treatable and often curable when found early.”
As the participants crossed the finish line surrounded by cheers, pink banners, and wagging tails from their pet companions, the message was clear: together, we can save lives through awareness, compassion, and action.
