Foundever® in the Philippines joins International Coastal Clean-up 2025, strengthening sustainability and community engagement efforts

In line with its commitment to sustainability and community engagement, Foundever® in the Philippines participated in the recent International Coastal Clean-up 2025, with simultaneous activities at Central Park MOA Complex in Pasay City and Puerto Princesa Baywalk.

The dual-site initiative, conducted under the 3G (Go Green Goal) campaign of Foundever in the Philippines, mobilized associates across two key coastal areas to take meaningful environmental action. In Metro Manila, associates collected 206 kilograms of mixed trash that would have otherwise harmed marine life and coastal ecosystems, while in Palawan, 43 associates participated in hands-on environmental stewardship efforts.

“Environmental sustainability is more than just a corporate responsibility – it’s a collective commitment that requires active participation from every member of our organization. Through initiatives like the International Coastal Clean-up, we’re empowering our associates to become environmental champions in their communities,” said Willy Lim, Vice President for HR, Marketing and Talent Acquisition of Philippines, China, and Malaysia for Foundever in the Philippines.

This approach demonstrates how the company’s 3G campaign translates sustainability commitments into measurable environmental outcomes while fostering a culture of ecological responsibility among its workforce nationwide. Other sustainable initiatives include clean-up drives, tree planting activities, thrift bazaars, digitization of tools and processes, waste recycling and the e-waste bin initiative – all aimed at promoting environmental awareness and encouraging employees to adopt sustainable living practices through direct participation in these conservation efforts.

“Seeing our teams across Metro Manila and Palawan come together for this cause shows the power of collective action. The waste we removed represents more than cleaner coastlines, but a stronger commitment to protecting our marine ecosystems for future generations,” added Lim.

Foundever® in the Philippines stated that the campaign reinforces compliance with the Philippines’ Ecological Solid Waste Management Act of 2000 by actively mobilizing employee participation in waste management efforts and promoting sustainable lifestyle choices across its operations.

About Foundever®

Foundever® is a global leader in the customer experience (CX) industry. With 150,000 associates across the globe, we’re the team behind the best experiences for +800 of the world’s leading and digital-first brands. Our innovative CX solutions, technology and expertise are designed to support operational needs for our clients and deliver a seamless experience to customers in the moments that matter. Supporting +9 million customer conversations every day in +60 languages across 45 countries, Foundever combines global strength and scale with the agile, entrepreneurial approach of our founder-led culture, enabling companies of all sizes and industries to transform their CX. Sitel Group and SYKES are now Foundever. Get to know us at www.foundever.com and connect with us on LinkedIn, X, Facebook, YouTube and Instagram.