Samgyupsalamat officially opened its 98th branch at SM City Cebu, marking another milestone in the brand’s continued nationwide expansion. The new restaurant, located at the 2nd Level, North Wing Expansion, welcomed diners with a ribbon-cutting ceremony and a grand opening celebration.
The launch brought Samgyupsalamat’s signature dining concept—recognized as the Originator of Unlimited Korean Grill since 2012—closer to Cebuano food lovers. Guests were treated to the brand’s well-known unlimited Korean barbecue offerings in a lively and festive atmosphere as grills were fired up throughout the day.
To commemorate the opening, Samgyupsalamat rolled out a Grand Opening Promo on December 17, offering Unlimited Korean BBQ for ₱549 per head, with a minimum of two diners per table. The promotional offer drew families, friends, and K-BBQ enthusiasts eager to experience the brand’s newest location.
Dexter Julio, Chief Growth Officer of Samgyupsalamat expressed his gratitude to the Cebuano community for the warm reception, noting that the SM City Cebu branch represented an important step in bringing the Samgyupsalamat experience to more regions in the Visayas.
With the opening of its SM City Cebu branch, Samgyupsalamat continued its growth trajectory, reinforcing its commitment to delivering quality food, value, and memorable dining experiences to customers across the country.
