Toyota Team Cebu took center stage with a standout parade float featuring celebrated artists Coco Martin, Smugglaz, and Bassilyo, drawing cheers and excitement as they introduced Toyota’s newest game-changer, the Next Generation Tamaraw.
Toyota Team Cebu, the largest Toyota leadership group in the country, led the celebration with top executives Kookie Layese, General Manager of Toyota Cebu City; Evan Mamararlo, General Manager of Toyota Lapu-Lapu, Cebu; Julius Borja, General Manager of Toyota Mandaue-North, Cebu; Elevic Jocson, General Manager of Toyota Talisay, Cebu; and Kimberley Cuenco, Executive Vice President of Toyota Team Cebu. Their presence underscored Toyota’s strong regional commitment and leadership in supporting local businesses and communities.
More than a showpiece, the float highlighted the Next Generation Tamaraw as a versatile mobility solution that empowers Filipinos, whether for livelihood or family use.
“Our Sinulog celebration shines because it is guided by The Toyota Way, our beacon. Through continuous improvement, we keep raising the bar to deliver the best customer satisfaction experience. Through respect for people and our traditions, we celebrate the 35 years of strong teamwork that power Toyota Team Cebu’s success. This is our rhythm. This is our pride. This is Toyota Team Cebu,” said Executive Vice President Cuenco.
The Tamaraw is available in multiple types including Utility Van, Dropside, and Cargo, and supports business-ready conversions such as mobile stores and food trucks designed to adapt to real-world needs. Its adaptable configurations, proven durability, and practical features help individuals and enterprises move forward with confidence, from microbusiness operators and delivery services to families seeking a flexible vehicle for daily life.
Founded in 1989 and operating in Cebu since 1990, Toyota Team Cebu has grown alongside the region, expanding its dealer network across Central Visayas and neighboring provinces to serve motorists, families, and businesses with quality vehicles and after-sales support. Its network includes:
• Toyota Talisay, Cebu
• Toyota Mandaue-South, Cebu
• Toyota Lapu-Lapu, Cebu
• Toyota Cebu City
• Toyota Mandaue-North, Cebu
• Toyota Dumaguete City
• Toyota Tagbilaran City
• Toyota Negros Occidental
• Toyota Danao, Cebu Service Center
With Toyota Team Cebu leading the way, the Next Generation Tamaraw embodies Toyota’s vision of providing mobility solutions that go beyond transportation, helping Filipinos work smarter, grow their livelihoods, and turn their work into lasting success.
