CEBU CITY– TP in the Philippines (formerly Teleperformance) continues to promote regional growth and participate in the cultural celebrations of its communities as it actively supported Cebu’s Grand Sinulog Festival, one of the country’s largest and most celebrated cultural festivals. Highlighting the company’s deep ties to one of its key operating hubs in the country, TP mounted an interactive digital activation at the Ayala Activity Center, Ayala Central Bloc, while also participating in Cebu’s first Sinulog-related IT-BPM event.
“Celebrating Sinulog with our customer experts in Cebu is incredibly meaningful for us. Our people are at the heart of everything we do, and supporting moments that bring communities together reflects our commitment to creating a workplace culture that honors both global excellence and local heritage,” said Jeffrey Johnson, Chief People Officer of TP in the Philippines.
Underscoring TP’s focus on creating meaningful community touchpoints through innovation, TP’s immersive digital attraction, which featured a suite of gamified experiences was designed to merge entertainment with technology. Visitors took on interactive challenges such as Phrase Perfect, Word Search, Pop-the-Balloon, and Spin the Wheel, creating a lively space where families, students, professionals, and tourists could engage, win prizes, and enjoy moments of digital fun amid the vibrant Sinulog celebrations.
TP also took part in Cebu’s first Sinulog-themed IT-BPM gathering, an event that blended cultural celebration with industry recognition. Featuring the Sinulog Queens, the milestone event highlighted the vital role of the IT-BPM sector in Cebu’s economic development and positioned the festival as a platform not only for cultural pride but also for industry visibility. TP’s participation demonstrates the organization’s continued support for initiatives that elevate Cebu’s standing as a premier digital and business services destination.
Operating two major sites in the region, Cebu remains one of TP’s primary hubs in the Philippines as it is home to a strong community of customer experts delivering services to both global and local brands across industries. As one of the country’s top private employer, TP continues to be a significant contributor in regional economic growth, not just in Cebu, but across Visayas and Mindanao, being consistently recognized as a Top Employer, Top IT-BPM Company, and Top Taxpayer by local government and industry partners.
TP’s immersive digital attraction featured a suite of gamified experiences merging entertainment with technology where visitors took on interactive challenges, won prizes, and enjoy moments of digital fun amid the vibrant Sinulog celebrations.
