The second day of the International Travel Festival (ITF) continues today at the Pacific Grand Ballroom of Waterfront Cebu City Hotel & Casino, offering visitors a full day of travel promotions, student performances, and tourism-related competitions.
Now in its 11th year, the International Travel Festival runs from March 13 to 15, 2026, gathering more than 100 exhibitors across nearly 200 booths representing airlines, hotels, resorts, cruise lines, travel agencies, visa specialists, and tourism boards. The event offers visitors exclusive travel deals, curated vacation packages, and immersive travel experiences designed to inspire future journeys.
The opening ceremony welcomed industry leaders, tourism stakeholders, and travel enthusiasts, highlighting the festival’s continued role as one of the region’s leading travel events. Exhibitors are showcasing destinations and services aimed at both leisure and business travelers seeking new opportunities for exploration.
Throughout the three-day event, attendees can discover special promotions, destination showcases, and travel planning resources while connecting directly with travel providers and tourism representatives.
As the International Travel Festival celebrates its 11th anniversary, organizers reaffirmed the event’s mission to inspire journeys, foster collaboration among tourism stakeholders, and celebrate the transformative power of travel.
Students from different colleges and universities are scheduled to perform live entertainment throughout the day, showcasing their artistic talents while celebrating the culture and spirit of travel. In addition, several competitions are taking place, giving tourism students an opportunity to demonstrate their skills and knowledge in the field.
The festival serves as a platform for collaboration between the tourism industry and academic institutions, emphasizing the importance of developing the next generation of tourism leaders.
Admission to the event is free, and the public is encouraged to attend.
Visitors can explore travel offers, watch performances, and support participating students as they compete and represent their respective schools.
The International Travel Festival continues to attract travelers, tourism professionals, and students, turning the venue into a vibrant gathering celebrating the industry and the people shaping its future.
The event is open to the public at the Waterfront Cebu City Hotel & Casino until 8:00 p.m.
