The Australian Table Grape Association (ATGA) launched the 2026 Australian Table grapes season in Cebu with a live cooking demonstration held at The Marketplace Robinsons Galleria Cebu, bringing the Australian Table Grapes experience directly to Filipino shoppers.
The activation started with remarks from ATGA highlighting the importance of the Philippines market to the Australian Table Grapes industry. “The Philippines continues to be one of our most important and valued export markets, and this event brings Australian grapes even closer to our consumers. Cebu is another key region where we want to grow with the support of our partners in the Philippines.,” said Jeff Scott, CEO of the Australian Table Grape Association.
Chef Celina David showcased the versatility of the fruit through three recipes — the savory Trio Queso Nacho Grape Pico, the sweet Woodland Panna Cotta with Rosemary Balsamico, and the refreshing Sparkling Twilight Grape Velvet Lassi. The activation drew strong engagement from shoppers, media, retail partners and key opinion leaders, with ATGA leadership in attendance further reinforcing the industry’s commitment to on-ground consumer engagement. “This program is a great way for us to share the sweetness and story of Australian Table Grapes to Filipino families here in Cebu,” said Jesse White, International Marketing Manager, Australian Table Grapes Association.
This activation is part of the 2026 campaign that will feature in-store sampling, eye-catching displays, digital and social media activity, and point-of-sale materials designed to help shoppers identify Australian-grown grapes and learn more about the different varieties available this season.
Australian table grape exports to the Philippines have grown steadily in recent years, with the country consistently ranking among Australia’s top export destinations for the category. ATGA expects that momentum to continue in 2026, supported by strong supply, an expanded variety mix, and growing Filipino demand for premium imported fruit.
