CBM

Good Design. Good Business Forum Unveils Fresh Design Direction, Elevating User Experience

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Building on the momentum from the 2024 summit, which delved into how good design influences city-making, branding, operations, and physical design in the hospitality and food & beverage sectors, this year’s focus shifts into the housing and real estate sector. Discussions will revolve around market outlooks, design investment, supply chains, and the strategic use of design to improve live-work environments and build resilient communities.

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Spearheaded by the committee chair for Creativity & Innovation, Architect Buck Richnold I. Sia, Principal Architect of Zubu Design Associates, will present the raison d’être of the 2-day forum advocating design thinking as a business strategy in navigating the evolving needs of markets, cities, and communities.

Insights on Markets and Corporate Evolution

Director Mikko Barranda, from Leechiu Property Consultants, Inc., will provide a Market Outlook with insights into real estate, commercial trends, and emerging opportunities that design-driven developments can capture.

With over 20 years of experience in design and architecture across the Philippines, China, and the region, Donn Tan, Director at M Moser Associates, will explore Strategic Design for an Evolving Corporate Landscape.

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A keynote address from Consul Jose Franco B. Soberano, Senior EVP and COO of Cebu Landmasters, Inc., will follow, which revolves around “How Design Matters”.

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To clarify unclear points and help presenters gauge audience understanding and interest, an open forum / Q&A session will take place, which will be moderated by Architects Jose Diego R. Cañizares and Buck Sia.

Exploring Design’s Impact on People and Planet

The second half of the summit features a powerful lineup of thought leaders. Thai architect Varudh Varavarn, CEO of Vin Varavarn Architects Ltd., will present “Architecture of Opportunity”, illustrating how design can empower underserved communities and foster resilience.

Presenters include: Psychologist Natasha Paola Sandique to share The Psychology of Space, offering insights into how physical environments affect mental health, behavior, and human connection.

Yvette Grace Mangente, Business Development Head of CUBO Modular, will speak on Prefab as a Solution—a timely topic addressing scalable and sustainable housing alternatives.

Allen Arvin Tan is, founder of Atua Midtown, a creative hub and commercial space built to inspire and support all types of artists and innovators.

Arch. Vanessa Gaston will facilitate as the moderator for the Q&A session to allow attendees to engage with the speakers and reinforce key points.

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Megawide Construction Corp. Managing Director Manuel Louie Ferrer will present the updates and development of the Puso Village, a project that reimagines public spaces as dynamic, inclusive hubs that celebrate the Cebuano identity and creativity.

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A final discussion panel moderated by Hannah Lim-Escaño and Arch. Sia will feature Yuvallos, Varavarn, Ferrer, and Perdices. Together, they will explore how Cebu’s private sector can champion design-driven development moving forward.

The Good Design, Good Business Summit is a forum that brings together a good mix of creatives, business minds, and industry pros—it’s the place to be if you believe that good design is not just about looks, it is smart business too.

For those seeking to reshape Cebu’s future through creativity and strategic innovation, June 5 at Oakridge Studio is the date not to be missed.

Interested participants are encouraged to register early via https://bit.ly/2025CBM_GoodDesign

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Now on its 29th year and with the theme, Padayon Cebu, 2025 CEBU BUSINESS MONTH (CBM) symbolizes resilience and continuous progress. CBM remains a cornerstone initiative of CCCI that:

·         Inspire and promote business opportunities within Cebu.

·         Foster connections among businesses to stimulate growth.

·         Create value for Cebu’s vibrant business community.

With over 800 member companies across trade, services, ICT, manufacturing, and more, CCCI remains committed to its vision as the “Engine of Cebu’s Business Growth towards Global Competitiveness.”

This landmark event is made possible with the generous support of:

Omnibus Partners:

ABOITIZ POWER – Therma Visayas Inc. · VECO · LH PARAGON GROUP · OAKRIDGE REALTY DEVELOPMENT CORP. · PETNET, INC. · SHANG PROPERTIES, INC. · CEBU LANDMASTERS, INC. · CITY DI MARE · EASTWEST BANK · AYALA MALLS · CEBU PACIFIC · DUROS LAND PROPERTIES INC. · EASTERN COMMUNICATIONS · HOTEL 101 GLOBAL PTE. LTD. · SECURITY BANK CORP. · SM SEASIDE CITY CEBU

Official Merch Partner: UNISOL

In collaboration with the event’s key partners: UNITED ARCHITECTS OF THE PHILIPPINES (UAP) · SUBDIVISION AND HOUSING DEVELOPERS ASSOCIATION (SHDA) · PHILIPPINE INSTITUTE OF INTERIOR DESIGNERS (PIID) · PHILIPPINE INSTITUTE OF ENVIRONMENTAL PLANNERS (PIEP) · CREBA CEBU CHAPTER

For more information, contact the Cebu Chamber of Commerce and Industry at (032) 232-1421 or email cbm@cebuchamber.org; info@cebuchamber.org.