Get ready, Cebu. Big Bad Wolf Books is back, and it’s bringing with it a bigger, badder reading experience! From July 25 to August 4, 2025, the world’s biggest book sale opens its doors at the GMall Cebu Atrium Area for the first time ever, promising a fun book frenzy of stories and steals for readers.
With hundreds of thousands of brand-new books, jaw-dropping discounts of up to 95% off, and an unwavering mission to make reading more accessible to all, Big Bad Wolf is ready to deliver its boldest, most rebellious book event yet.
“We’re not here to blend in. We’re here to flip the script—on what a book sale can be, and who gets to be part of the story,” said Big Bad Wolf Books Co-Founder Jacqueline Ng during the official press conference.
Cebuanos can expect fresh finds and exciting surprises throughout the sale. From first-time visitors to certified book hoarders, everyone will find something to love. This year’s Cebu sale, expect brand-new titles never before seen that will surprise even our most loyal fans. Whether you’re a quiet reader, a loud book hoarder, or a parent on a mission to raise a reader, this is your playground. Dive into self-help reads, inspiring non-fiction, children’s picture books, and BookTok favorites in a lineup that offers an entirely new selection of titles:
Get VIP Access with Share & Win Promo
Want to be first in line? Big Bad Wolf Books is once again opening its “Share & Win” promo, where lucky readers can snag exclusive VIP access before the doors officially open.
To join, simply share the event announcement, tag three book-loving friends, and use the official hashtags: #BBWCebu2025, #BookItToGMall, #BadderThanEver, #BigBadWolf, #BBWPhilippines2025, and #SharingKnowledgeGlobally.
A total of 500 winners will be selected, each receiving exclusive early access passes good for three people. Don’t miss this opportunity to be among the first to discover the best titles and biggest deals!
Epic Deals Await Cebuano Readers
Beyond fang-tastic discounts of up to 95% off, shoppers can also enjoy special tiered promos. Those who spend a minimum of ₱2,000 will instantly get ₱200 off their total bill, while those who reach ₱5,000 in purchases will receive ₱500 off at checkout.
Big Bad Wolf Books is also extending its advocacy to schools and libraries. Institutions that spend a minimum of ₱30,000 are eligible for a 10% discount on English books—a unique opportunity to support classrooms, learning hubs, and reading corners across the region.
Red Readerhood Brings Books to Boystown and Girlstown
The Red Readerhood Program makes its return for Big Bad Wolf Books global literacy initiative designed to provide books to underserved children and communities. For its Cebu book sale, Big Bad Wolf Books is donating 1,000 books each to Boystown and Girlstown Cebu, nonprofit institutions committed to giving care and educational opportunities to young people in need.
The press conference also featured a heartfelt performance by the children of Boystown and Girlstown, showcasing the creativity, energy, and promise that literacy can help unlock. Red Readerhood continues to stand as a testament to the belief that every child deserves the chance to read, dream, and shape their own future.
More Than a Sale, It’s a Statement
Big Bad Wolf Books isn’t just a shopping event. It’s a movement—a challenge to the ordinary and a call to rediscover what reading can do, and who it’s really for. This isn’t just an event filled with books, it’s a bold declaration that books belong in every home, in every hand. Before you head out, here’s a quick reminder of what to expect:
●Venue: GMall Cebu
●Dates: July 25 to August 4, 2025
●Prices: Up to 95% off on brand-new books
●Cause: Book donations to Boystown and Girlstown under Red Readerhood
●Surprise: New titles never before seen in Cebu
So pack your bags, bring your strongest friend (or a trolley), and prepare to get booked. Admission is free, and the book sale runs daily from 10:00 AM to 9:00 PM at GMall Cebu, from July 25 to August 4, 2025.
For more information regarding Big Bad Wolf’s current and upcoming Book Sales, you can visit their website or check out their social media accounts (Facebook | Instagram).
About Big Bad Wolf Books
The Big Bad Wolf Books was founded by Andrew Yap and Jacqueline Ng in 2009 and first launched in Kuala Lumpur, Malaysia. In the words of the company’s founders, Big Bad Wolf aims to cultivate reading habits, increase English literacy worldwide, and build a new generation of readers by making books more affordable and accessible to everyone.
One of the company’s best highlights is its book sales, which is popular among readers around the world. As a global reading advocacy initiative, the sales aim to encourage people of all ages to discover the joys of reading, inspire them to pursue their dreams, and, importantly, empower them with the knowledge to realize them.
Big Bad Wolf Book Sale has toured 17 countries and 49 cities. Among these include different cities in Asia like Malaysia, Cambodia, Manila, Singapore, Thailand, Hong Kong, and Indonesia. The company has also begun branching out to book readers outside the Asia Pacific, having held book tours in Tanzania, Kenya, and the United Arab Emirates and most recently, to Saudi Arabia and Egypt.
