SM Supermalls, together with SM Foundation and SM Cares, united its malls nationwide for “All SM Malls Unite for Cebu,” a collective campaign dedicated to supporting communities affected by Typhoon Tino. On November 13, 2025, SM malls across the country — SM Mall of Asia, SM Aura, SM Megamall, SM Seaside City Cebu, and SM Lanang simultaneously illuminated their iconic landmarks in green symbolizing national solidarity, compassion, and a commitment to help Cebu recover.
As part of SM’s corporate social responsibility mission, SM Foundation and SM Cares reaffirmed their dedication to sustainable community support and proactive disaster response, mobilizing resources and efforts to extend immediate aid to affected communities.
To help displaced and impacted families, SM City Cebu, SM City Consolacion, SM Seaside City Cebu and SM J Mall offered free overnight parking, temporary shelter, and charging stations, ensuring access to safe and essential spaces during critical hours. All SM malls also joined the Operation Tulong Express (OPTE) Donation Drive, distributing 8,000 Kalinga Packs to communities in Mandaue City, Cebu City, Consolacion, and to severely affected SM employees.
Further strengthening the nationwide effort, cash donation booths were set up across all 89 SM malls, allowing shoppers and mallgoers to take part in SM’s relief campaign and contribute directly to Cebu’s recovery programs under Operation Tulong Express. The SM Mobile Clinic was also deployed to deliver medical care and health services to hard-hit areas.
Efforts also extended to recognizing Cebu’s brave frontline responders. First responders who served as beacons of hope during the recent earthquake and typhoon were honored during the Christmas Tree lighting in SM City Cebu, turning over 200 Bundles of Hope to representatives of the Cebu City Disaster Risk Reduction and Management Office (CCDRRMO), BFP Mabolo, PNP Mabolo, and Barangay Mabolo BRRMO and Welfare Workers. The gesture celebrated their compassion, courage, and unwavering commitment to helping communities rise again.
These unified initiatives reflect SM’s enduring commitment to compassionate, responsive, and community-centered service — turning empathy into meaningful action when Cebu needed it most. In partnership with local government units and various organizations, SM Supermalls continues to stand with Cebu as the province rebuilds and moves forward stronger together.
