In celebration of Sinulog 2026, Filipino screen icon Coco Martin partnered with Toyota Mabolo Cebu to promote the Toyota Tamaraw through a series of high-profile activities that brought together fans, customers, and the Cebuano community.
The Sinulog weekend kicked off with a press conference held at the Toyota Mabolo Cebu dealership, where Coco Martin shared his appreciation for the Toyota Tamaraw and spoke about why it continues to resonate with Filipino drivers. During the event, he personally turned over brand-new Toyota Tamaraw units to proud new owners, making the occasion even more memorable for customers who chose Toyota Mabolo Cebu for their purchase.
“Toyota Tamaraw represents reliability, simplicity, and value — qualities that Filipinos look for in a vehicle,” said Coco Martin during the press conference. “It’s meaningful to be here in Cebu during Sinulog and to personally hand over the keys to new Tamaraw owners.”
Following the dealership event, Coco Martin spent the afternoon at SM City Cebu for a lively mall show that drew large crowds of fans and mallgoers. The mall show featured a stage program, audience interaction, and a closer look at the Toyota Tamaraw and it’s different possible conversions at Toyota Mabolo’s Premium Lifestyle Center at the SM City lower ground floor, further highlighting the vehicle’s practicality and appeal to everyday Filipinos.
“Sinulog is a time of celebration for Cebuanos, and having Coco Martin join us during this important festival made the experience even more special,” said Joseph Lo, Executive Vice President from Toyota Mabolo Cebu. “As Cebu’s biggest Toyota dealership, we are proud to bring the Toyota Tamaraw closer to the public through events that connect with our community.”
The Sinulog 2026 activities reaffirm Toyota Mabolo Cebu’s commitment to providing customers with quality vehicles, exceptional service, and memorable ownership experiences, while celebrating Cebu’s vibrant culture and traditions.
About the Toyota Tamaraw
The Toyota Tamaraw is known for its durability, practicality, and value, making it a trusted choice for Filipino families and entrepreneurs alike. Built to handle everyday demands, the Tamaraw continues to be a dependable partner on the road. Get different Tamaraw conversions suitable for your business by exploring possibilities with Toyota Mabolo.
About Toyota Mabolo Cebu
Toyota Mabolo Cebu is the largest Toyota dealership in Cebu, offering a complete range of Toyota vehicles, financing solutions, aftersales service, and genuine parts. The dealership remains dedicated to delivering customer-first service and long-term value to Cebuano motorists.
