SM J Mall and Clothes for Life invite fashion enthusiasts and art and lifestyle aficionados to max out experiences and artistry at “Vested in Devotion: The Runway Edition” on January 31, 2026, at 5:00 PM at The Atrium, Upper Ground—an evening celebrating purpose-driven design and inspired craftsmanship, marking SM J Mall’s grand culmination of the AweSM Cebu experience for the Sinulog festivities.
In partnership with Clothes for Life, the runway showcase features a compelling roster of Cebu-based designers whose collections interpret faith, artistry, and contemporary fashion through thoughtful silhouettes and intricate detailing. The faith-themed runway comes alive as models strut the creations, turning each ensemble into a moving tribute to Cebu’s rich cultural and spiritual traditions.
Taking the spotlight are designers Philip Rodriguez, Philipp Tampus, Marichu Tan, Jean Paul Cabigon, Alejandro Godinez, Bree Esplanada, Dexter Alazas, King Rosales, Loremer Villareal, Ren Manabat, Steff Terado, Valerie Alvez, Wendell Quisido, Protacio Empaces, and Sarah Tutor—each bringing a distinct creative vision to the stage.
Their creations transform the runway into more than a fashion spectacle, offering stories woven with devotion, cultural identity, and modern expression. From refined tailoring to symbolic textures and faith-inspired motifs, the show promises a dynamic presentation of meaning and design.
The runway event reflects SM J Mall’s drive to elevate the malling experience through carefully curated fashion and lifestyle programming for its style-driven communities—from designers and stylists to trend-conscious shoppers—following its successful hosting of the return of the Cebu Young Designers Competition (CYDC) runway show last March 22, 2025, after a 13-year hiatus. Through showcases such as these, SM J Mall continues to establish itself as Metro Cebu’s most loved premier retail and cultural hub for fashion-forward experiences.
Through “Vested in Devotion,” SM J Mall continues to champion local talent and craft immersive encounters that connect shoppers with creativity, culture, and meaning—further strengthening its role as a lifestyle hub where discovery thrives.
Fashion-forward audiences and supporters of homegrown artistry are invited to witness a runway where garments carry both beauty and belief, brought to life by models strutting the designs at Metro Cebu’s most loved premier go-to, SM J Mall.
