Wanderlust takes center stage once again as the International Travel Festival (ITF) celebrates its 11th year on March 13–15, 2026, at the Pacific Grand Ballroom of the Waterfront Cebu City Hotel & Casino.
Recognized as the region’s premier consumer travel event, ITF 2026 promises its most dynamic edition yet, gathering more than 100 exhibitors across nearly 200 booths. Airlines, hotels, resorts, cruise lines, travel agencies, visa specialists, and tourism boards will converge in Cebu to offer exclusive travel deals, curated packages, and immersive experiences for travelers eager to plan their next adventure.
For three days, Cebu transforms into a vibrant hub of global travel opportunities — a place where dream destinations meet exclusive promos and meaningful industry connections.
Strengthening the Business of Travel
Ahead of the public opening, ITF mounts the Cebu Travel Exchange (CTE) on March 12 at the Atlantic Hall of the same venue. Now in its eighth edition, the business-to-business networking event brings together tourism stakeholders and industry leaders for partnership-building and collaboration. The half-day session, scheduled from 12 noon to 5 p.m., requires pre-registration and is designed to strengthen professional ties within the tourism sector.
Spotlight on Future Tourism Leaders
The festival also shines a spotlight on Cebu’s emerging tourism professionals through Tourism Students Day (TSD) on March 13–14. Hospitality and tourism students from various institutions will showcase their talents in tour guiding competitions, quiz bowls, and cultural performances. The event serves as both a celebration of young talent and a platform for industry exposure, reinforcing Cebu’s commitment to nurturing the next generation of travel and hospitality leaders.
A Culinary Journey at ITF Food City
No travel experience is complete without food, and ITF Food City ensures visitors enjoy a flavorful journey while exploring travel deals. From Cebu’s beloved lechon to international favorites such as pizza, ice cream, and pastries, the food zone offers comfort and indulgence in equal measure.
Designed as a welcoming space for families and friends, ITF Food City highlights how food remains at the heart of every travel experience — evoking nostalgia, joy, and cultural discovery.
A Meaningful Closing with Family Day
ITF concludes on March 15 with its much-anticipated Family Day, a morning celebration centered on faith, fun, and togetherness. The event begins with a Eucharistic celebration in thanksgiving for shared journeys and new connections formed during the festival. The solemn gathering transitions into lively games and activities for children and families, creating a heartfelt and joyful finale.
A Decade of Connecting Cebu to the World
Founded in 2014, the International Travel Festival has grown into more than a marketplace for travel deals. It has evolved into a movement that connects communities, strengthens industry partnerships, and positions Cebu as a gateway to global travel opportunities.
As ITF marks its 11th year, it continues to reaffirm its mission: to inspire journeys, foster collaboration, and celebrate the transformative power of travel.
This March, the world meets in Cebu — and the next chapter of travel begins.
