The Rediscover SM Home transformation arrives in Cebu this October, bringing a renewed retail experience and, just in time for the holidays, a first look at Christmas 2026.
There is something about discovering a familiar place again. Seeing it with fresh eyes, noticing what has changed, and finding something that feels entirely new. This October, SM Home brings that experience to Cebu with the arrival of Rediscover SM Home, its most significant brand transformation to date.
More than a store refresh, Rediscover SM Home reimagines the way Filipinos shop for the spaces they live in. The renewed SM Home Cebu brings together thoughtfully designed zones inspired by real rooms and real routines, from the Kitchen and Dining Room to the Living Room, Bedroom, Bathroom, and more. Instead of organizing the experience solely around product categories, the store invites shoppers to see how pieces come together to support the way they actually live.
The transformation builds on what SM Home has long been known for: trusted essentials for every household. Alongside these familiar choices is a growing selection of brands and products designed to elevate everyday rituals, from preparing a morning coffee and setting the table to creating a more comfortable bedroom or welcoming guests.
The Cebu Rediscover moment arrives just as the holiday season begins.
On October 9, 2026, SM Home will unveil its much-awaited Christmas Collection for 2026, ushering in A Season Called Home, a celebration of the traditions, gatherings, and everyday moments that make Christmas feel special.
RMA News President Robby Alugar and Chinggay Utzurrum of Sunstar
The collection brings together festive pieces for decorating, entertaining, and gifting, with styles that allow every family to create a celebration that feels distinctly their own. From adding a little more magic to the Christmas tree to setting a table made for long conversations and shared meals, each find is designed to help bring the warmth and wonder of the season into the spaces where memories are made.
Your SM Home Cebu Partners, at your Service. (L-R) Rorey James Urbiztondo, Jhun Carl Gastador, Jonabie Puerto, Jessa Talipan, Mariezeth Gonzaga, Erika Ricafrente, Angelica Fortaliza and Joven Arcilla
For Cebu, the arrival of the collection marks another chapter in the Rediscover SM Home story. A chance to look again, discover something new, and prepare for a season that brings people closer.
A Season Called Home.
Rediscover SM Home.
ABOUT SM HOME
SM Home is the Philippines’ leading home retail destination, with 78 branches nationwide. Anchored by the philosophy “For All Things Home,” SM Home offers a comprehensive range of home essentials, furniture, décor, appliances, and lifestyle products curated for Filipino households at every stage of their home journey. In 2026, SM Home marks a major milestone with the launch of its flagship store at SM Makati—a renewed retail experience and an open invitation to Rediscover SM Home—the brand’s vision for what a Filipino home destination can be.
