RCBC Bankard, the credit card arm of RCBC, will team up with international women’s rights group, Zonta International, in support of its 16 Days of Activism initiative.
The 16 Days of Activism is an international campaign held every year from November 25 (the International Day for the Elimination of Violence against Women) to December 10 (the International Human Rights Day).
During this period, RCBC Bankard credit cardholders can donate a minimum of 800 reward points, equivalent to P200, to help fund projects aimed at women empowerment. Likewise, RCBC Bankard will make a bonus rewards points donation in behalf of the cardholders.
“From Nov. 25 to Dec. 10, RCBC Bankard will be putting up a dedicated link: forms.rcbcbankard.com/zontadonate where cardholders can conveniently redeem their rewards points online, 24/7 at their own convenience” said RCBC Bankard first vice president and marketing group head Angela Mirasol.
RCBC Bankard highlighted that as one of the top credit card brands in the Philippines, it supports programs that help develop the nation while allowing its cardholders to actively participate in giving.
“We consider it part of our corporate mission to support advocacies that improve the welfare of the vulnerable members of our society. Together with Zonta International and our cardholders, we hope that we can be of help in empowering Filipinas to improve their lives with the funds that will be received through the rewards points donation initiative,” Mirasol added.
In the same period, 16 Zonta advocates who are RCBC Bankard cardholders will also share their thoughts on changing gender-based attitudes and empowering Filipino women.
“As we promote our Empowering Women Through Advocacy and Service campaign, we encourage everyone as well as our Zonta clubs and districts to take part in actions that influence the creation and implementation of laws to end violence against women,” said Zonta International.
It added that promoting such a campaign is important to improve the lives of women which in turn would improve the lives of their children and communities.