When the Going Gets Tough, The Tough Keep Standing


Gert Boyle, the founder of Columbia once said, “We don’t make humans. But we do make them tougher.”

There are several ways to define “toughness”. Some hold it by the standard of physical strength. Others equate it to the measure of time you can endure extreme conditions. Others even define it as the amount of pressure a person or object can handle before finally giving out. But having experienced one of the hardest times that the world has gone through in recent history, a global pandemic puts “toughness” into a different perspective.

With businesses, jobs, and lives being threatened by COVID, the odds were truly stacked against all of us. But in the midst of trying times, the difficulties of an unforeseen crisis brought out a different kind of toughness in many of us. This toughness is called “grit”. It goes beyond brute strength or the sheer desire to survive. It is the resolve to defy logic, to push one’s limits, and withstand whatever obstacle life may bring to be able to call ourselves victors against the most daunting challenges.

The Columbia Last Man Standing 2022 is a competition that requires mental resolve, physical endurance, but most of all, unwavering grit. The ultimate test of toughness, participants are made to stand on a three-foot wooden pillar for the longest time possible. This may seem hard enough when you are competing against the 32 toughest challengers in the country, but it gets even harder. When a period of time passes, a new challenge is introduced, intensifying the strain put on them. Rewards will also be offered periodically in exchange for the participant to quit the game and leave his post. The last man (or woman) standing wins.


This year, Columbia Last Man Standing will be bigger, better and tougher. Bigger locations, better prizes and tougher challenges are in store for the 32 participants from Manila, Baguio, Cebu and Cagayan de Oro.

Eight challengers per city will be picked through a qualifying event on Friday, October 28, 2022. It will take place at the Bridgeway Garden in Ayala Centrio Cagayan de Oro, Anytime Fitness in Leonard Wood Road Baguio, Anytime Fitness in Cebu Business Park, and Anytime Fitness in Bonifacio High Street BGC. The eight finalists per city will automatically receive P15,000 worth of items and will compete against the best of the other regions on November 13.

The battle for the Last Man Standing title will be on Sunday, November 13, 2022 and will be held simultaneously in BGC Amphitheater for Manila, Sky Garden in SM Baguio, The Terraces in Ayala Center Cebu and Garden 2 in Ayala Centrio Mall. This will be simulcasted live via Columbia’s social media pages.


The last winner kept his stand for more than 8 hours, what will this year’s record be? The winner will receive a P30,000 cash prize and more than P100,000 worth of products from Columbia and their partners.

No breaks. No excuses. All grit. Columbia Last Man Standing. Find out how far our athletes will go and how long they will last to be the Last Man Standing. Like us on Facebook and follow us on Instagram @columbiasportswearph to know more! #LastManStanding2022

Here is the link for the free registration

Register now:

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