Foundever™ launches third hub in Cebu 


Foundever™, a global leader in the customer experience (CX) industry, today announced it has launched its third location in Cebu and the first Foundever™ hub in the Philippines after the global rebrand. This opening further reinforces its continuous entrepreneurial journey of growth and transformation, first with the acquisition of Sitel in 2015 by Groupe Acticall and most recently with the acquisition of Sykes Enterprises, Inc. in 2021.


“We’re thrilled that the launch of the first hub with the new brand is happening in one of the Philippines’ largest growth areas,” said the General Manager for Foundever™ in Manila and Cebu, John Sneed, at the launch event. “With our new Foundever™ hub, we’re looking forward to further tapping into the exceptional talents in the region so we can deliver even higher levels of productivity and customer experience for the clients we work with across the globe.”

The global rebranding to Foundever™ underscores the company’s relentless commitment to innovation, dynamism, and top-notch customer experience delivery. It celebrates the expertise on which the company was founded, while maintaining the same level of innovation and agility with a strong human-centric element to its solutions.


“’Found’ represents our constant curiosity to innovate and create grounded solutions, and ‘ever’ signals our agility and drive to continuously adapt to the changing needs of the market and our clients,” noted Cecile May-Moreno Venancio, Senior Marketing Director for APAC, Foundever™. “We know it’s a complex, fast-moving and changing world and this is especially true in our world of customer experience. So, at Foundever™, we recognize that it is our job to make CX simple and to deliver great experiences for customers by building a better experience for our people.”

Foundever™ has successfully grown from a small startup to become a global company that delivers over 9 million customer conversations and insights each day to help clients navigate their digital transformation journey. By combining scalability, award-winning culture, and innovative solutions, the company is able to stay ahead in the CX game for the world’s leading brands.

Since acquiring SYKES in 2021, Foundever™ has established its position as one of the top customer experience providers in the world. In the Philippines, this acquisition created a mutual employment advantage between the two companies and saw the number of Foundever™ associates across the country grow to over 40,000.


“Our team remains committed to learning, designing, and integrating solutions that meet the specific needs of clients. This includes taking time to know individual cultures, values, and operational models to address unique business challenges,” Venancio concluded.

For more information, visit the company’s brand-new website at


About Foundever™

Foundever™ is a global leader in the customer experience (CX) industry. With 170,000 associates across the globe, we’re the team behind the best experiences for +750 of the world’s leading and digital-first brands. Our innovative CX solutions, technology and expertise are designed to support operational needs for our clients and deliver a seamless experience to customers in the moments that matter.

Supporting +9 million customer conversations every day in +60 languages across 45 countries, Foundever™ combines global strength and scale with the agile, entrepreneurial approach of our founder-led culture, enabling companies of all sizes and industries to transform their CX.

Get to know us at and connect with us on LinkedIn, Twitter, Facebook and Instagram.