PSAC-Tourism recommends policies to raise PH’s standing in global tourism landscape



CEBU CITY – The Private Sector Advisory Council (PSAC)-Tourism Sector recommended proposals to raise the country’s standing in the global tourism landscape, inspired by the success stories from India, China, Singapore and Thailand, during PSAC’s first meeting with President Marcos, Jr. in Malacanang this year, on January 18.

PSAC-Tourism proposed the temporary 30-day visa-free entry for tourists while streamlining the e-visa process and also suggested exploring third-party service providers to enhance the efficiency of the eVisa system.

The council also proposed accelerating public-private partnerships (PPP) for regional airports to drive international demand. This initiative aims to increase international airport connectivity and capacity for a broader range of international airlines and routes.


“Our recommendations are rooted in a collaborative effort to position the Philippines as a premier global tourism destination. By showcasing our unique culture, cuisines, and natural beauty, we believe we can create a holistic and unforgettable experience for tourists,” PSAC lead convener and Aboitiz Group President/CEO Sabin Aboitiz said.

Aboitiz underscored the need for strategic initiatives to make the Philippines a top-tier tourist destination. The council emphasized the importance of attracting tourists and ensuring they have a compelling reason to stay, spend money, and return.

These proposals are a comprehensive campaign to showcase the rich tapestry of native cuisines and advocated for hosting major sporting events to create an immersive and engaging experience for visitors.

Recognizing the importance of the hotel industry, PSAC-Tourism suggested offering enhanced incentives to increase the hotel supply to compete with our neighboring countries. It also highlighted the importance of having a VAT refund scheme for tourists to attract more tourist arrivals and increase tourism receipts.

These proposals were discussed in a meeting with President Ferdinand R. Marcos Jr., with Aboitiz and PSAC Tourism members, Lance Gokongwei of JG Summit Holdings Inc., Lucio Tan III of LT Group, Rene Limcaoco of Hertz Philippines and Lourdes Josephine Gotianun-Yap of Filinvest Development Corporation.

The recommendations are aligned with President Marcos’s vision for a consolidated and competitive Philippine tourism system and PSAC remains committed to working hand-in-hand with the government to implement these visionary initiatives and unlock the full potential of Philippine tourism.